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a8bimi0o · Posted: Wed 11:00, 13 Apr 2011 Post subject:

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2105296 2010 年 10 月 15 日 22:57 Reading (loading. ..) Comments (0) Category: Personal Diary

Most people can eat lunch, usually roadside stalls or shops; meat and vegetables in the selection of the district are several dishes by a staff Sheng holding a spoon with you. Prime meat 2 1 4 dollars, 5 dollars 2 dirty 2 elements , inferior race on. Last August I occasionally eat a lunch in Wusheng not play the traditional dishes, but the fast-food style buffet. On the selection of 20 vegetables and vegetable products area, said by the customer to choose their own take, and then by the staff, said under the weight of the dishes by two to determine the price, every two ninety five.
now that fast-food lunch buffet, as springing up everywhere in the streets of growth; as long as there is a place where people degree of visibility in general. As a fast-food products, the taste is part of its core competitiveness, efficient, selective and more cheap is its selling point. As a central city of Wuhan, the rapid commercial and industrial development, fast-paced living. The relative concentration of office workers, most private enterprises do not provide lunch to their employees, as most of the school cafeteria lunch is also difficult to meet us after the tongue 90. Bad taste in the traditional lunch, weight less expensive, less optional, and other food patterns than the case of a single self-service fast food has been rapid development.
15 到 20 a dish of meat and vegetarian dishes to choose to meet the food they eat dragon tiger swallow food dish the deficiency. Free Add rice, also offers free soup and porridge, to meet the needs of different people. 9 5 a couple of attractive wool prices also attracted a large number of wage earners. Such a bargain, then the operators how profitable? In actual fact, no one will be loss-making business. At first glance, very worthwhile, so I casually played some dishes. To 7 yuan, said Pentagon said on a one dollar increase 8 per meal Pentagon. In fact, the original hit with almost lunch dishes, but also you a lot. And I see basically self-service fast food is called for each side are close to a note written on a piece of paper is not allowed to play only the meat dishes, starting 5 yuan each. Rice had to add 1 million. So that it is only a innovative product strategy. The fast-food lunch mode can be seen as a product, its function is of course the most basic physical needs to meet people for dinner. How to make our target group to eat well, eat comfortable, fun to eat, eat cheap, convenient food is its core demands. Promised that the traditional lunch is the birth of the core demands.
With the accelerated pace of life, quality of life improved, the entry of foreign food culture, the traditional lunch box model has been unable to meet the needs of the consumer groups. They need a can eat better, eat more, eat more bread,[link widoczny dla zalogowanych], and eat comfortably,[link widoczny dla zalogowanych], and cheaper to eat food, belly full of food, the core demands of comfort eating. Of course they also unusual strong consumer interest, consumer desire is also extremely active.
But with the rapid emergence of similar products, a great buffet lunch is also facing a crisis. Unusually hot year in Wuhan, the dregs biscuits market, but in almost viral replication products crazy scenarios,[link widoczny dla zalogowanych], it is difficult to see traces of the .
Although the pattern of self-service fast food in the Chu land has been But this also implies the rapid development of sesame seed dregs like worry. Low production costs, technical content is not high, can copy of a large, brand protection is poor, low product differentiation is a common problem of such products. Copy of the product market in Wuhan is also a terrible disaster, from the fast moving consumer goods to the pirate costume and then to food; as long as the product sold well there , a week after the homogenization of the counterfeit goods immediately came into being. From the product name, appearance, function can not copy of its right. Homogeneity in the product today, the professional brand operations, there is no difference in the product positioning, whether products or business life cycle it is not president. The market is bigger, when too many similar products, but also the total surplus of the day. Smaller market share in the case, the product will occur between the vicious competition, price war is inevitable. Price war will inevitably affect the cost of upgrading at the same time, the cost increase would inevitably lead to lower quality. There have been some element of fast food more than the state of meat, and some stores played one or two or even 9 9 2, Mao Mao, the meat dishes have fewer and fewer quality has deteriorated, the situation outside the shop discharged to the more to the less. Self-service fast-food crisis is a step by step along.
as a member of a large number of office workers, I can not help but worry about the development of food and beverage industry in Wuhan. I do not want this form of affordable food in the market disappeared. So here stand as a marketing person's point of view self-service fast food in my several suggestions
first product differentiation. We can introduce self-service for different groups of people eating fast food restaurant, fast food restaurants such as white-collar workers, the students were ethnic fast food market segment. Or horizontal positioning market, the introduction of fast food nutritional self-help, economic self-service fast food, fast food and other gourmet-type independent.
Optimization of the second
quality of the dishes. Market managers can regularly send officers to buy rival fast-food restaurants around lunch, try the other food tastes. Variety and taste in the lunch box to work hard, do you have I have , I have you do not have, we all have of me than you delicious. With the smell to attract the target groups.
third supporting service differentiation. Self-service dining fast food in general is poor, dining space, a single level of service. Managers can provide more dining environment, the service personnel who regularly clean up the table for the complete meal in order to provide a clean dining environment, but also play some soothing music to promote appetite, posted on the wall with a small number of nutrition Common sense, simple and very user-friendly warmth.
fourth brand management. All three restaurants are only a short time to change the quality of sales and sales, but to make long-term development of enterprises and products must be brand management. Accurate positioning difference is important, but the target group in addition to, and communication material, it should let them in spirit somewhat dependent on the product. Based on the above three ways, unique design, brand image and brand personality. And sufficient legal basis for protection of brand equity; and in product, price, distribution, sales, distribution, service management is to achieve a unified systematic development of the industry kingly food.