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A blog will be more about "breaking news" than evergreen content [link widoczny dla zalogowanych], although evergreen content may certainly be blogged about. When a company hires a freelance blogger, they usually want someone familiar with their products, brand, and services. As with all online writing, knowing how to incorporate good SEO is key to landing a blogging job.
Other websites may hire writers for specific topics. For example, a website that focuses on football might be looking for writers to contribute articles on a particular team. Developing a niche is a great way to increase chances of landing a website writing job like this.
As social media and the Internet itself continue to grow exponentially, more and more freelance writers are seeking online writing jobs. Writing online is quite different from writing for a print publication [link widoczny dla zalogowanych], and like print, there are many different subcategories of online jobs.
Choosing an Online Writing Job
Whether it's website writing or blogging, professionalism is important when searching for online freelance work. Pay close attention to the company's specific guidelines, as style and voice of websites and blogs vary greatly.
Good website writing focuses on strong SEO and good keywords, and is usually written in a more formal, professional voice. Many companies will have specific guidelines as far as writing in second or third person, as well as other style suggestions, so be sure and research their style before submitting samples for consideration. Website articles are typically evergreen – that is, they are not current news, but articles that will be just as useful in five years as they are today.
In terms of blogging jobs, a blog is usually a running commentary on a specific topic. It is more personal and casual in voice, and is often in first person. Many businesses are adding blogs to their websites to attract more business and keep existing customers up-to-date on the latest news within the company.
Every day [link widoczny dla zalogowanych], more companies create or update websites, a increasingly vital part of promoting a business. Depending on the company, these websites may have several pages and sections, such as "About Us," "Mission," "Services," and "Product Descriptions." Writers with a good knowledge of SEO are a valuable asset to companies looking to improve their website's traffic.
Both blogging and website writing can bring in a good income for skilled writers, but they are not exactly the same thing. Before applying for either type of job, it is important to consider what kind of writing the employer is looking for.
Read on
How to be a Freelance Blogger
SEO Resources for Freelance Writers
Online Portfolios for Freelance Writers
What is Blogging?
What is Website Writing?
An important aspect of online writing is incorporating good SEO (Search Engine Optimization). This involves using strategically placed keywords in a piece of writing that will help the article (and website) rank higher in search engine results, increasing visibility and business.
The best way for a writer to find a blogging job is to have his own blog focusing on his specialty. This is a great way to have an active professional portfolio online for potential employers to access.