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Jewelry jewelry market situation in China Overview of

future
recovery jewelry since 1982, the domestic market, China's jewelry industry in sustainable development. Gold jewelry jade jewelry manufacturers have from 20 years ago, dozens of development to the present 3,000, jade jewelry sales, but hundreds of companies from initial development to more than 2 million, sales of gold jewelry jade jewelry from 20 years 1.6 billion for the development prior to today's nearly 1,000 billion yuan. Especially in recent years, domestic sales growth jewelry continuously maintained at over 10% growth rate last year is to reach 19%. Statistics show that China's diamond jewelry sales in 2002 of 60 billion yuan, 28.0 billion in sales of gold jewelry,[link widoczny dla zalogowanych], platinum jewelry sales of 11 billion yuan, pearl jewelry sales of 60 billion. China's jewelry industry reflects the people are living from subsistence to moderate prosperity in History. With the comprehensive construction well-off society in China, jewelry consumption has turned into over the past few rich homes. Gold production and sales in China last year ranked fourth in the world platinum consumption has ranked first in the world. At present, China's annual imports of platinum Jin Zhanshi 55% of world production, consumption amounted to 20 billion dollars. In view of the future of ordinary people in China a few hundred dollars per capita annual consumption of jewelry no longer a problem, by 2010, China will become one of the world jewelry trading center. By then, a massive 18 billion U.S. dollars worth of gold and silver jewelry jewelry market in China presents.

survey shows that more foreign jewelry industry wishing to expand the domestic market: co-operation with Hong Kong reached the domestic help overseas businesses, the survey indicated jewelry jewelry industry optimistic about China's retail markets in Beijing and the mainland growth rate. Many overseas buyers and Hong Kong Cooperation and Development Plan brand products, and jewelry in Beijing and the Mainland market. However, legal provisions on domestic business is not familiar with the main difficulties they face.

the survey in March 2003 on the Hong Kong International Jewellery Show, the fair organizer in Hong Kong Trade Development Council commissioned ORG high (Oracle Market Research) market research company Show first two days, visited the scene of 495 exhibitors and 759 buyers. 86% of respondents in Beijing, China and the buyers confidence in the mainland market, 57% of respondents exhibitors optimistic about the growth rate of Beijing's retail market. Survey was developed in Beijing, China and Mainland exhibitors sales, 64% of companies surveyed will expand sales operations in the Mainland has not yet doing business in the Mainland exhibitors, 40% said they planned to enter Beijing and the Mainland market. Of these, 37% not doing business in the Mainland buyers,[link widoczny dla zalogowanych], planning and development of Hong Kong co-brand products sold in the mainland.

respondents, through the establishment of retail outlets in the Mainland and expand sales operations, the creation of a new brand or promoting overseas brands, and Hong Kong jewelry manufacturers, to enter the mainland market in Beijing and . Over ninety percent of respondents believe that exhibitors and buyers are manufactured jewelry products in the Mainland and Hong Kong have more than 20% premium.

experts believe that for a time the gold jewelry market in China consumption growth depends mainly on wedding, diamond consumption and foreign tourists to China to boost consumer demand for the three. However, China's jewelry industry, there is a great gap compared with developed countries, many of China's gold jewelry, Department of small and medium enterprises, the lack of comprehensive strength, production conditions, and brand recognition, big market share of large enterprises or enterprise groups, which jewelry small business professionals technical quality is not high, backward production facilities, market information flow problems, the design is weak, uncompetitive. Accession to the WTO, our government pledged to jewelry industry as the first opening of the industry, which means that China is not yet mature and jewelry industry must take the lead internationally experienced veteran strong competitors to compete on the same starting line. In this test, more and more aware of the domestic jewelry jewelry business, only the development of corporate culture, a corporate brand,[link widoczny dla zalogowanych], is the enterprise survival and development of the only way out. Managers are also the implementation of brand strategy and accelerate product upgrading to improve the comprehensive competitiveness as one of the breakthrough.

within the industry, according to the International Association for the person in charge, China was once a simple jewelry jewelry manufacturing and processing base, many foreign use of our low cost of production, processing, products are sold in Europe and America market. With the deepening of China's reform and opening up, China's consumer market has the potential more and more attention of foreign companies, domestic consumers have been advocating changes in personality and fashion. This two-year jewelry circulation system of a series of significant reforms, opening up the silver market and supporting policy adjustments, diamond and cultured pearl grading standards, identify the management of gold and silver jewelry, jewelry precious metal fineness and designation of the method The introduction of such policies for the development of jewelry industry norms, and participating in international competition has laid a good foundation.

jewelry jewelry market of the rapid development of this phenomenon has become the focus of world attention, China has become the world's few ornaments in jewelry spending more than 10 billion U.S. dollars in the world. China's annual demand of 250 tons of gold in 2001 China's demand for 42 tons of platinum, accounting for 60% of global production that year about domestic platinum consumption has more than 10 billion yuan. Experts predict that by 2010, China will become the world trade center jewelry jewelry, gold jewelry sales will be over 18 billion U.S. dollars.