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State Council
April 25, 2006
Promote the development of China's animation industry on a number of views
Ministry of Finance, Ministry of Education, Science and Technology Ministry of Information Industry, the Ministry of Culture, Ministry of Commerce
Business Administration of Taxation General Administration of Press and Publication Administration of Radio,
Animation products, especially the broad masses of minors favorite cultural products. The development of animation industry for meeting the spiritual and cultural needs of the people, promoting advanced socialist culture and ideological and moral construction, and promote the development of cultural industries, and foster new economic growth point of great significance. In recent years, rapid development of China's animation industry, a number of animation companies emerge, but we have seen the development of China's animation industry and the people's spiritual and cultural needs of the growing and evolving market, there is a big gap between demand, developed countries with the animation industry, the gap even more. China's cartoon industry to promote healthy and rapid development, now make the following observations:
First, to promote the animation industry's guiding ideology, basic ideas and development goals
(A) of the animation industry, refers to the "creative" as the core, to animation, comics as a form of expression, including cartoon books, newspapers, movies, television, audio and video products, stage plays and on the means of modern information communication technologies such as new varieties of animation animation direct product development, production, publication, broadcast, performance and sales, as well as cartoon characters on clothing, toys, video games and other derivative products, production and management of the industry.
(B) of the guiding ideology. In accordance with the prosperity and development of socialist advanced culture and the requirements of building a harmonious society, promote the carrying forward the fine Chinese culture, content, positive, healthy,quality assurance companies, and the masses of the creation of animation products to meet the spiritual and cultural needs of the people, for the healthy growth of minors to create a good atmosphere . In accordance with the development of the socialist market economy, and gradually form a relatively complete industrial system, structure and layout is becoming more rational, the overall level of advanced technology, competitive and orderly market, significant economic development pattern of the animation industry.
(C) of the basic ideas. Based on the actual development of China's animation industry, the development of the socialist market economy and socialist advanced culture, characteristics and rules of construction, efforts to eliminate the development of animation industry, institutions, mechanisms and institutional obstacles to the development of animation industry to create a good social environment and market conditions. Take effective measures to enhance the sound development of China's animation industry, the ability of self. Key support for independent research and development of domestic enterprises with independent intellectual property rights of animation books, newspapers, movies, television, audio and video products, stage plays and on the means of modern information communication technologies such as new varieties of cartoon animation directly to product development, production, publishing, broadcasting out, shows and sales. Encouraged with the animation image of the clothing, toys, video games and other derivative products, production and management.
(D) development goals. Through policies to promote and gradually formed the artistic image creation, animation production and distribution supply chain of mature animation industry chain; to create a number of strong, internationally competitive large-scale leading enterprise animation, nurturing a group of dynamic, professional strong small and medium sized animation companies to create a number of international influence of China's animation style and brand. Strive to 5 to 10 years, the domestic original animation production a substantial increase in product quality has improved significantly, technological innovation has continued to improve, quality work continue to emerge, animation industry, creative development and production capacity among the world animation big and powerful ranks gradually occupy the major domestic market, actively explore the international market.
(E) the creation of enabling the development of animation industry inter-ministerial joint conference system. Inter-ministry joint conference led by the Ministry of Culture, Ministry of Education, Science and Technology, Ministry of Finance, Ministry of Information Industry, Ministry of Commerce, State Administration of Taxation, Business Administration, State Administration of Radio, Press and Publication Administration and other departments responsible comrades, offices in Ministry of Culture.
Second, increase investment, focusing on the original behavior, promote the formation of a mature animation industry chain
(Vi) The central government set up special funds to support the development of animation industry. Special funds are mainly used to support the creation of original product quality animation production, animation folk material library construction, and building public technology service system and other animation animation industry chain, the key to development. The local governments should take effective measures to increase input, and actively support the original animation behavior, promote the formation of mature animation industry chain.
(Vii) the establishment of good original animation product selection, incentive and promotion mechanisms. Original establishment of national animation awards, bonus content health, artistic, creative and high are very popular original animation products in China. Original products to support and encourage the broadcast animation, performance, publication, original animation through various competitions and exhibitions to promote the animation original product.
(H) to encourage the publication and broadcast animation animation products of domestic institutions to increase the publication, the proportion of published and broadcast, to take effective measures to increase publication, publish, broadcast and performance of the domestic animation products, cost compensation.
Third, support the animation business development and enhance market competitiveness
(I) increase investment and financing to support and encourage enterprises to establish modern enterprise system animation. Eliminate obstacles to social capital into the animation industry, the obstacles, encourage the use of SME venture capital funds to increase the animation industry on the risks of investment and encourage our powerful large-scale enterprises through equity participation, holding, or mergers and other means of getting into the animation industry, to encourage non- public capital investment and equal participation in all kinds of animation products,outsourcing software development, research and development and creative production. Accordance with the "Catalogue for the Guidance of Foreign Investment Industries" and the cultural policies to attract foreign investment, and guide foreign investment in product research and development of various types of animation and creative production. Policy banks that meet the requirements of the animation business to provide financial support. SMEs will have the conditions of animation into the "SME Technology Innovation Fund" range. Give priority to qualified domestic animation enterprises listing and financing.
(X) identified by the State Council of independent animation development, production and animation products, may apply for the state's software industry to encourage the development of the existing relevant value added tax, income tax preferential policies; animation company independent development, production and animation products, taxable services related to business tax (in addition to the advertising industry, entertainment industry outside), temporarily reduced rate of tax rate of 3% sales tax. Enjoy the preferential policies the range of animation products and business and management practices,Financial service outsourcing, by the Ministry of Finance and State Administration of Taxation jointly with relevant departments will be forthcoming.
(K) identified by the State Council of independent animation development, production and animation direct product, and where imported goods can be exempt from import duties and import VAT preferential policies. Specific range of goods duty-free and Management of the relevant departments shall be formulated separately by the Ministry of Finance.
Fourth, in support of national animation industry base construction, promote the animation "production, learning and research" integrated development
(Xii) to actively support the building of talents education and training, R & D and services, intensive development of leading enterprises, small and medium business incubator and international economic and technological cooperation-one of the national animation industry base. Inter-Ministerial Joint National Animation Industry Base to do the layout and planning, developing base standards, responsible for base identification, the establishment of the assessment mechanism.
(Xiii) the new found national animation industry base construction, to give priority and high-tech development zones and software parks construction, full use of existing policy, technology,Data convention outsourcing, services, venues and other conditions.
(Xiv) the implementation of national animation industry base survival of the fittest mechanism, evaluated and adjusted every three years.
Fifth,Data convention, support the core technology R & D animation for the cartoon industry to provide technical support
(Xv) technology, information industry and other sectors through the existing channels to increase the animation industry in the basic, strategic and forward-looking core technology R & D and industrialization of support and actively promote the animation technology and equipment and public technology platform to support service system and sharing mechanisms established.
(XVI) to encourage domestic and foreign enterprises, research institutes, universities, etc. through various means, to the relevant units to provide animation creation tools and related services.
Sixth, support animation personnel training, enhance the development potential of animation industry
(Xvii) to play domestic educational and training resources. Training should include national culture animation art talent training plan and give appropriate support. According to market demand and the animation industry trends, improve the cost-sharing mechanism for animation talent training, and expand the scale of personnel training, reform training model, active use of vocational education, distance education, training, etc. animation talent. Competition through the organization, the establishment of interest groups, etc., to train and guide the public interest in the creation of animation products and consumer habits, to expand the impact of domestic animation products. Full animation enterprises, research institutes, industry associations, higher education and vocational education institutions and units of the initiative, carry out animation technology and personnel training.
(R) actively use overseas advantage of educational resources. The animation industry demand, through the "study abroad funding" to develop animation channels such as teachers and talents; recruit overseas animation creation, technology and business management experts to give lectures and work.
Seven, strengthen market supervision and IPR protection, to create a good environment for the development of animation industry
(Xix) the animation industry to strengthen IPR protection. Protection of intellectual property rights is fundamental for survival and development of animation industry protection, we should actively encourage the animation copyright registration shall be focusing on measures to protect the animation products, intellectual property rights, strengthen market supervision animation operations, crack down on smuggling, counterfeiting and piracy animation products behavior.
(Xx) to strengthen the review of the introduction of animation products, to ensure that the content of animation products, active and healthy.
VIII, support animation products, "going out" and expand the development of animation industry
(Xxi) to establish a sound support system for overseas service the animation industry. Support for animation companies to explore overseas markets in China, dubbed the appropriate funding for export subsidies animation. Through the "SME International market development funds" channels to encourage and support good works and domestic animation products to overseas exhibitors. Export-Import Bank of China can export animation products for the animation to provide export credit support. Actively promote the use of national export credit insurance overseas marketing of animation products.
(Xxii) export animation products enjoy the provisions of the national unity of the export refund (exemption) policy. Copyright may be appropriate to export animation to be rewarded. Outside of the animation companies providing services in the offshore income gain levy sales tax, income tax already paid abroad can be offset provisions.
IX advocates industry self-regulation, and promote healthy and orderly development of animation industry
(Xxiii) all levels of culture, broadcasting, journalism, publishing and information industries, and other departments to implement the animation industry, industry management and supervision. Encourage the development of animation industry to set up different levels of concentration level of the animation industry associations, government departments, with the support of industry associations to develop industry standards and animation grading system, smooth communication between business and government channels to protect and promote the healthy and orderly development of animation industry . Trade association activities at all levels of requirements shared by the members of the Association, but also approved to accept certain social sponsorship.
Ten, good animation industry standard-setting and enjoy the animation business support policy work to identify the
(Xxiv) the animation industry and enjoy the views of industry-standard provisions of the policy of the animation business recognized standards developed by the Inter-Ministerial Joint.
(Xxv) the provisions of policies on the enjoyment of the views of the animation of the enterprises examined system. Examined the failure of enterprises, no longer enjoy the relevant preferential policies.
(Xxvi) provides policy advice to enjoy the animation business organization of the identification and examined by the provincial culture, broadcasting, journalism, publishing, information industry, and tax departments in charge of implementation.
XI, strengthening organizational leadership and coordination to jointly promote the development of animation industry
(Xxvii) All localities and departments concerned in accordance with requirements of this opinion, unity of thinking, raise awareness, strengthen organizational leadership, to promote the animation industry on the agenda, earnestly implement the various policies and regulations. State Council departments to support each other, strengthen coordination and cooperation, study and solve major animation industry development issues, jointly promote the animation industry.
(Xxviii) the provinces, autonomous regions and municipalities and the State Council in accordance with the spirit of the present observations, combined with the actual circumstances of supporting the implementation details and specific policy measures

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在 iPad的二，周三公布，提供超过其前任一些圆滑的改善。但其最吸引人的特点也许是同一个其前身：价格标签。
三星在银河标签产品在旧金山去年十一月审查。 [link widoczny dla zalogowanych] [link widoczny dla zalogowanych] [link widoczny dla zalogowanych]
是什么使这个功能更引人注目的是，迄今为止，苹果的竞争对手在片中的节奏，甚至无法与之匹敌。
在IPAD 2，想当初，起价499美元。苹果公司说，自从它推出了原去年四月，它已经售出了1500万的设备，产生的收入为95亿美元。分析家说，这仅仅是一个利润丰厚的平板电脑市场，这可能上升到2012年高达350亿美元的开始。
Xoom摩托罗拉和三星近期推出了银河标签，既要普遍好评，但在更高的价格。数十家厂家的硬件都在争先恐后地把自己的变化，以市场今年：惠普与触摸板，宏达与传单，剧本LG电子与G - Slate和黑莓使用。
但价格，甚至发布日期尚未公布，业内专家说，目前尚不清楚是否该设备可以在价格上与苹果竞争。
“有将近以来已推出一百竞争的iPad片，说：”托尼萨科纳吉，一Sanford C. Bernstein的分析师。 “但似乎没有人黯然失色，甚至相匹配的定价苹果。”
分析师和业内专家指出，有许多原因。首先，他们说，苹果的深口袋 - 一个惊人的$ 60亿美元的现金储备 - 已允许它与其他公司形成战略伙伴关系，以购买大量供应的组件，例如，在昂贵的闪存。这样，保证了该公司可能从供应商以较低的价格，保证了较低的制造成本。
与此同时，他们说，苹果已经为它需要回避，如在ipad公司处理器的A4和A5其他项目的高授权费。的部分，设计在苹果的内部通过一个公司，苹果计算机买下了，属于需要做出平板电脑更昂贵的组件。
萨科纳吉说，苹果还可以补贴一年的一些建筑的成本与金钱的iPad它使每个通过其应用程序商店，可产生多亿美元。这意味着苹果可以采取保证金在iPad一个较低的利润，百分之25，比它上，例如， iPhone ，它可以产生高达百分之五十的利润。
然而，另一个优势是苹果的在线商店宽网自身的全球零售商店和;为客户，这意味着他们能够避免像一党标记三分之一来自百思买。
虽然其他公司已经对他们有利的，任何人，但所有这些苹果其中的一些因素。
史蒂芬乔布斯，苹果首席执行长，谁参加了旧金山的阶段，在苹果周三在新闻发布会上宣布的iPad 2，制造的所谓隐蔽在对手的不刷卡。
是2011年，他问道：“将会成为今年的抄袭？”
“这些药片大多数人并没有赶上我们的第一个iPad的，”他说。 [link widoczny dla zalogowanych] [link widoczny dla zalogowanych] [link widoczny dla zalogowanych]
例如，像苹果，三星削减成本作出片剂银河标签，一个7英寸的，因为它建立自己的许多组件。像其他许多片商，三星依赖于 Android的手机操作系统，谷歌让免费提供。即便如此，银河的合同成本能够为蜂窝服务，没有为549美元多。
“仅仅因为一个公司内部的来源并不能确保他们获得组件上最好的定价，”亚历山大说：罗达，一个在IHS iSuppli公司，一家研究公司的分析师。 “这并不一定能保证从成本效率的角度出发。”
贾斯汀丹尼森，负责战略的副总裁三星表示，在美国，该公司遇事推诿这款手机的价格到其运营商合作伙伴，但他并不担心，银河，在接到一般如潮，成本可能会转准买家了。
他说，该公司“很高兴”的装置，它早在两百万销售挂钩，并补充说：“消费者将可自行决定价格是否是值得的。”
但是增加了三星的挑战和大多数其他片商是他们最喜欢依赖第三方购买出售的设备。苹果的零售和在线商店帮助解决这个问题。
“你不会看到一个标记，在项目的方式相同零售商将一个标记，所以它减少特定保证金，”谢恩格林斯坦说，教授在西北大学的研究生商学院。
脱壳而出光泽美元来建立零售商店或者使投资数十亿美元的芯片处理器，是不是对于像摩托罗拉，最近纺成自己独立的移动设备部门的业务规模较小的公司的选择。摩托罗拉的Xoom，一个10英寸的屏幕，双处理器和片前端和后方没有面临与无线运营商两年的合同相机，在美国售价为800元。这大约相当于70美元比32 GB的ipad公司与支持Wi - Fi和3G功能配备2个。
阿兰Mutricy，用于移动摩托罗拉公司高级副总裁设备在，捍卫了Xoom定价的，指着片剂的大量的内存，高分辨率显示和兼容性 Verizon公司的4G的LTE网络，对此Xoom业主将能够升级免费的，理由标签的价格。
“该Xoom的价格正是它必须是，”他说。
Mutricy先生说，他不认为公司会做什么不同的削减成本。
“这并不是说我们正在努力降低价格并不能，”他说。 “我们定价的依据是什么Xoom我们提供消费者。”
但他表示，摩托罗拉正计划扩大在将来最有可能包括规模较小，成本较低的零售轻量级其粒线选项。
华为，一个中国的硬件制造商已表示，它希望按入美国市场与S7超薄，一个身材苗条，矩形机器上运行了7英寸显示屏和一个1千兆赫处理器的Android，今年晚些时候为300美元。
罗斯甘，公司在华为全球通讯负责人表示，该公司削减使用温和的市场营销活动的成本。
“我们没有设置我们大规模的广告活动的基础上的利润，”他说，在最近的一次采访。
莎拉罗特曼伊普斯，与分析师 Forrester研究公司预测，价格将成为市场的出现是因为随着越来越多的股权日益重要的平板-特别便宜，没有名字的机器人供电片-消费者愿意少付。
“消费者希望随着时间的推移，电子产品得到更便宜的，”她说。 “他们看到市场上的所有这些其它设备和处理器之间的速度并不一定区别。有权力，但在价格和从远处看，他们都像7英寸的触摸屏看起来巨大的变化。“
随着时间的推移，分析家说，在生产效率将有助减少竞争对手的成本。
但到那时市场将异常激烈，iSuppli公司IHS的女士说：亚历山大。
“在IPAD可能会继续自己的市场，如果竞争对手没有得到他们的价格更现实，”她说。 “现在，它的相对过高的iPad什么的产品了。”[link widoczny dla zalogowanych] [link widoczny dla zalogowanych] [link widoczny dla zalogowanych]