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High Online Commercial Intention Trumps High Click-Through Rate When Choosing Pay Per Click Campaign Keywords
Remember that your goal is to buy clients and not just traffic while you're setting up a pay-per-click (PPC) campaign in hopes of selling a product or service. Finding keywords with a high click-through rate (CTR) is important, but there's more to it than that.
This treatise will explain what CTR is and how you can find keywords that attract more sales.
Keywords with High CTR
CTR is found along dividing the number of ad clicks by the digit of ad impressions. Each time your ad appears on a page, it counts as an ad impression. If the ad was clicked on every time it was shown [link widoczny dla zalogowanych], it would have a CTR of 100%. I can tell you that this never happens, whereas.
Having a high CTR tin mean namely a keyword is very pertinent apt a particular quest [link widoczny dla zalogowanych], but all choosing keywords with a high CTR won't guarantee a successful PPC campaign. You may just absence apt omit the keyword clause with the highest CTR for no every keyword will be telling in converting searches into sales.
If your goal is to sell something using PPC prefer than just obtaining more guests to your website, then you want to buy customers instead of just traffic. While a high CTR is one important element, you likewise need to find keywords which come with commercial intention behind them. This means people searching to buy something, using characteristic keywords to do so.
Detecting Online Commercial Intention
Not everyone is seeing to buy something, so you need find keywords that people use when they are interested in buying something.
Microsoft's Adcenter labs have a good free tool that permit you to plug-in your keywords and check how they rate for commercial intent. Check it out here:
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Adlabs claim that their tool can decide a customer's intention to buy something based above search and surfing history. A keyword with a larger than 0.5 rating manner that the online commercial ambitious is very lusty.
This tool can be accustomed to find fewer prevalent keywords that still have high mercantile intention after them. Such keywords are cheaper than many with a higher CTR, but they may be more effective in converting to sales because the folk using them are likely wanting to buy the product or service.
Your PPC campaign will mainly rely on how relevant and how well you have optimized your landing page and sales funnel. But, choosing keywords with a high CTR and high commercial intent will put you on the right pathway for success with a PPC campaign.