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lecting customer feedback and analyzing it to provide better products and services has been in practice for ages. But with evolution of technologies, the techniques used for collecting feedback have changed a lot. Previously,[link widoczny dla zalogowanych], companies depended on paper and phone surveys. But these methods were time consuming and costly. Moreover, the feedback generated through these methods could not be assimilated across the organization. So, companies generated huge amounts of data for each department which could not be centrally stored or managed.
The answer to these downsides lays in enterprise feedback management (gestion de la rétroaction d'entreprise). An enterprise feedback management system allows an organization to centrally collect,[link widoczny dla zalogowanych], manage and use client feedback throughout the organization. These systems allow an organisation to understand attitudes, opinions and preferences of its customers. Armed with such understanding the organisation can develop products that their customers will like,[link widoczny dla zalogowanych],[link widoczny dla zalogowanych], improve the quality of their services and obtain ideas to improve its processes. These systems can also be used to obtain feedback from employees and partners to strengthen their loyalty and morale.
All these benefits of enterprise feedback management (gestion de la rétroaction d'entreprise) have made it very popular among organizations, both big and small.
An important facet of such enterprise feedback management is the use of online surveys (sondage en ligne) to obtain customer feedback.
Online surveys are increasingly becoming popular with the organizations because of the benefits they offer. These surveys are fast, effective and less expensive. Market research companies are shifting from traditional methods of surveys towards internet based surveys. The popularity of web surveys has led market researchers to devise special techniques to get more targeted customer feedback. One such technique that is fast becoming popular is the use of intercept surveys.
An intercept survey is a mechanism that invites certain website visitors to participate in an online survey. This tool is very easy to integrate in a website or webpaeg and is effective in selecting only specific visitors for participating in an online survey (sondage en ligne).
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An intercept survey can help you get feedback from your target audience, which can enhance the effectiveness your Enterprise Feedback Management activities. It can be used to create a single survey in different languages so that you can target audiences from different geographical regions.
Knowing how to use intercept surveys can really boost your business. To reap the benefits of modern technologies you must use these techniques in order to stay ahead of the competition.