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yourself -- and your employees -- a like by giving benefits communication the consideration it deserves early in the year. And be sure to include the following in your communication plan:
Key Objectives
Benefits tin make up as much as 20% alternatively more of entire compensation spending. To obtain the most from your communication [link widoczny dla zalogowanych], understand your strategic objectives as namely investment. What is the business result, or end outcome, you seek? Do you ambition apt change the access your employees use their benefits? Or, do you absence to shock turnover or productivity? Start with the actual results you ambition to realize (not equitable what you want to say to your workers).
Audiences
The more you know almost your spectators, the better skillful you are to meet their needs with your communication. Income, civilization, go surroundings, kin positions, and health conditions have a big impact on decision-making and motivations (or lack thereof). Ask: Who are your main audiences? What are they interested in and what do they care about? What do you want them to calculate, feel, and do?
Key Messages
Think about what resonates with your audiences and what will pedal them to action. You can't say everything, so converge on the 2 or 3 messages most probable to build deed. Document those key messages so you know what -- and how -- you will make communication consistent and forcing. You'll want to speak to your audience's private interests and needs, as that is always more effective than talking about "the enterprise" or the abstract "big picture."
Communication Vehicles
After you understand what you're attempting to accomplish, whom you're speaking to, and what your main information is, think about tactics. Identify all the accessible ways to reach your audience and prioritize which are most effective. Print, online? Social media? In-person conferences? Remember that you need to get message to families [link widoczny dla zalogowanych], who make up 60 to 70 percent of benefits prices, and are constantly making the determinations for the entire family.
Also, reserve in idea that social media is not a tactics in and of itself. For the new blog, social webbing, and collaboration platforms to be effective, they need to be portion of an overarching tactics and should be treated as individual vehicles within a comprehensive communication tactics [link widoczny dla zalogowanych], not a single solution.
Timeline
Once you know what you're saying, to whom, and how, simply file your timeline for the annual. What are the key events, including open enrollment? When ambition each communication go out? Having a simple visual timeline is the best way to keep you above track for a successful year.
Measurable Results and Feedback
Setting appreciable targets is the only way to know your communication strategy is working. Look by characteristic ways you can use data to measure the effectiveness of your campaign. Whether you want to increase the use of online tools, encourage more families to get prevention screenings, or shake employees into more cost-effective maneuvers, you need to identify the characteristic behaviors and decisions that will get you there. Then, you can be concrete and specific about what you communicate and know whether it's working.