 Posted: Wed 11:00, 16 Mar 2011 Post subject: Air Jordan shoes have been consistently at the top |
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| Air Jordan shoes also popularly known as Air Jordans are a line of shoes from the Nike shoe makers. The Air Jordan line was introduced in the year 1985 but continues to go strong till this day and age. In fact,air force 1 for sale, this line has been so popular that Air Jordan models are coming up like clock work every year since their year of release. Air Jordan shoes have been consistently at the top of the sports shoe market selling like hot cakes.
In 1985, Nike was stuck with an image of being a running shoes and jogging shoes for the white man. They had to break out of this image and grow in the basket ball arena where the market potential was huge and was waiting to be harnessed. So,nike air max black, Nike came up with the brilliant idea of hooking up with Michael Jordan, a professional NBA basket ball player of brilliant calibre.�� He has booked up for 5 years by Nike and was paid a staggering sum of two and a half million dollars to endorse Nike products. �� A new design in striking colours was conceptualized and named after Michael Jordan – Air Jordan was born. The first Air Jordan shoes sported bold colours of red and black When Michael Jordan wore them for his NBA matches in 1985,Cheap nike air max, the NBA expressly forbade him by objecting to the vibrant colour scheme of his shoes. |
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