The New Generation Of Banging Hardtechno

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Today consumers spending more and more online shopping, but too many sites do not take into account their site and ordering process, ease of use, eventually leading to users soon to give up their order. Here are 10 e-commerce site can improve the usability of your way, can help you increase the maximum possible conversion of the site, the user's

1. by email to identify the user (login name)

you ever shop online, the number used as a different user name account? Also used as a number of different emai account? I bet you only rarely use a different Email and Email you will find more than user name easier to remember. In most cases, identify the user with the email user name better than that. Email easy to remember because, more standard,[link widoczny dla zalogowanych], which means you do not have to worry about what a mess of characters to remember. They are always unique, never appeared as the same name as the user name.

2. to the ordering process is divided into several major steps (allow users to process a task --- kelp blog)

ordering process is usually very complex, a typical scenario may include : users enter a shipping address, select shipping method, select the input method of payment, confirm your last order. Trying to get a step where the user will have done these things, because the user has to enter too much information!

decomposition of these steps, so that users can process a step each time to ensure that each step requires thinking and input of information is relatively small.

example, Amazon (Amazon.com) to the ordering process down into the following steps:

3. tell users where they will go there?

(Note: the location of Internet users lost a sense of description, please refer to the book --- kelp blog)

in your travel,[link widoczny dla zalogowanych], if you do not know how far they have gone , or do not know how far to go, this not a bad thing? For users, when they tried to buy something online, if they do not know the final number of steps needed to complete order, they will feel frustrated. This is why in the ordering process, tell the user what his position, but also the number of steps, how important it is!

Example, Dixons14 shows the current order steps, the next steps to go . Alternatively, you can just step in the booking number of simple configuration steps can be, for example: Enter the delivery address (step 1).

4. Do not let the order process unnecessarily complex

Surprisingly, there are too many e-commerce site to order them out of the very complex process, more than they actually need. According to an example, the user is often asked by month to enter their credit card or debit card expiration date (Note: This means that the date must be entered in English, Jan, Feb, March and the like --- kelp blog),[link widoczny dla zalogowanych], rather than simple 01,02,03 and so on. This forces the user to display their card numbers into words, but can not directly enter a number.

as a product designer, the steps for each order must be carefully considered to make it more simple. For example, the booking process, all the input box the user must enter it? (Note: If it is not necessary, try to simplify. --- Kelp blog.) Through continuous efforts to streamline streamlined order process, you can order the process of the user experience issues to a minimum.

5. inform the user will usually have the answers to questions throughout the ordering process

, tell users often encounter problems and questions of the solution is very important. For example, users often need to know the address of his delivery up to allow long? Or when the user needs to enter the birthday, tell him why his birthday to collect information and so on.

carefully go over each step of the booking process and ask yourself: What questions users may have? Give the user prompts on the screen, and provide a hyperlink to the detailed help.

example, Markts & Spencers explain to users why they need to enter a contact phone.

6.

highlight required no later than filling out an order, but because no fill required and had to return to re-complete the more irritating things. Fill out an order, we must very clearly identify which items are required and what is optional. Is actually very simple, just a front in the required fields

dabs.com do this very well, you can reference.

7. make the ordering process can be flexible.

process can be flexible by allowing the user will not only feel more control, but also less likely to encounter a critical problem. According to an example, some e-commerce sites, the time when users enter an address automatically help users find the postal code. This is what the new address or informal may be a problem, because this situation will not return to PC users. This means that users can not simply enter an address directly under the orders (I myself have encountered this situation several times a).

a good example, CD WOW! have to be flexible on their ordering process, they allow users to place orders directly without registration. This means that those who are not a registered user, you can still order.

8. allows users to feel comfortable, safe (Note: e-commerce product design goal is easy, safe --- kelp blog)

many consumers online to buy, is still not 100 % assured. They often worry about credit card account submitted, but close does not arrive. Therefore, efforts to alleviate the concerns of users, allows users to feel comfortable is very important. Carefully consider the user in the ordering process every step of the concerns that may be encountered, and these concerns are explained.

such as Tesco in their ordering process, payment procedures explained to users in the Tesco shopping is safe.

9. allows users to order

order again before the last step will often allow the user to confirm their orders. Users can see a list of orders, including how much money they need to pay and when to deliver the goods. They can also cancel or submit the order. Best not to copy Amazon Such as the delivery address and delivery costs and so on. (Note: processing orders for delivery address errors, or because the distribution costs lead to return to deal with the problem, the cost is very high. --- Kelp blog)

submitted in the order, the order should show the final confirmation for let users know that the success of his order. The final confirmation order should include:

* The expected delivery date expected delivery time
* The order number order number
* How to track the order online (if this is possible) how online tracking order status (if possible)

10. order is successful, send a confirmation email.

Once the user successfully submit an order, you need to immediately send a confirmation email to the user. According to Jakob Nielsen's Alertbox, December 8, 2003, a confirmation message should be:

concise

tell the user what they want, such as: the order number.

should be the same as the company customer service representative.

Remember, online customer service call center to solve the problem than the much lower cost. Online prompts the user, such as the delivery address should tell the user how long, etc., would significantly reduce the customer service phone number.

Conclusion:

This article outlines an improved method of e-commerce site 10, follow these principles not only more available to your e-commerce site, and ultimately more successful. Of course, by these principles, you can only go so far, which is why usability testing is an important part of each of the reasons for e-commerce site. To follow usability principles and usability testing to real users, you will find that not only can your e-commerce website and more efficient.